ID: Req22993
Location: TX - Dallas
Welcome to AMN Healthcare — Where Talent Meets Purpose
Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.
At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference.
Why AMN Healthcare? Because Excellence Is Our Standard:
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Named to Becker’s Top 150 Places to Work in Healthcare — three years running.
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Consistently ranked among SIA’s Largest Staffing Firms in America.
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Honored with Modern Healthcare’s Innovators Award for driving change through innovation.
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Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006.
Dallas, TX-Hybrid role, 2 days onsite
Job Summary
The Senior Marketing Project Specialist plays a critical role in executing AMN Healthcare’s enterprise marketing strategy to drive topline growth, new customer acquisition, and new product revenue generation. This position manages integrated B2B marketing campaigns across digital, social, and content channels, ensuring alignment with brand strategy and business objectives. The ideal candidate combines strong project management skills with expertise in digital marketing and account-based marketing (ABM), thrives in a fast-paced environment, and can translate complex strategies into measurable outcomes.
Key Responsibilities
Campaign Execution & Lead Generation
- Lead and manage enterprise-wide marketing initiatives from concept to completion, ensuring alignment with brand and revenue goals.
- Execute paid search and ABM campaigns to offset SEO traffic losses and capture high-value accounts.
- Drive lead generation tied to strategic targets:
- 600 MQL/SQL leads from webinars and content promotions.
- 50 MQL/SQL leads from high-priority accounts.
Content Development & Brand Awareness
- Develop and deliver campaign messaging, blog articles, and thought leadership content that reinforces AMN’s value proposition.
- Support brand equity initiatives to increase aided brand awareness from 73% (2024) to 80% by 2026, as measured by biannual surveys.
Project Management & Collaboration
- Own timelines, deliverables, and stakeholder communications across multiple projects (2–3 large campaigns and 8–10 smaller initiatives).
- Partner with sales teams to support conferences and events, ensuring alignment with business development goals.
Performance Analysis & Reporting
- Monitor and report on campaign performance using tools such as DemandBase, Salesforce, and Pardot
- Identify underperforming areas and recommend optimizations to improve engagement and conversion.
Cross-Functional Engagement
- Collaborate with internal teams and external partners to ensure brand consistency and maximize campaign impact.
- Communicate clearly and proactively with stakeholders; active participation in meetings is expected.
Key Skills
- Strong knowledge of digital marketing in B2B environments, including SEO/SEM, paid search, ABM, and social media.
- Proficiency with marketing automation and CRM tools (Salesforce, Pardot, DemandBase).
- Advanced Excel skills for reporting and data analysis.
- Excellent written and verbal communication; ability to manage multiple priorities.
- Customer-focused, collaborative, and adaptable in a dynamic environment.
Qualifications
- Bachelor’s Degree plus 2–5 years of experience OR High School Diploma/GED plus 6–9 years of experience.
- Experience developing and implementing multi-channel digital marketing campaigns.
- Familiarity with ABM strategies and tools preferred.
Work Environment / Physical Requirements
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Work is performed in an office/home office environment.
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Team Members must have the ability to operate standard office equipment and keyboards.
AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.
Our Core Values
● Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation
At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role.
Pay Rate: $29.50 - $35.00 Hourly
Final pay rate is dependent on experience, training, education, and location.